Approval of Advertisements
Medicine advertisements directed to consumers must be formally
approved by ASMI or CHC if they are to be shown in "specified
media". This includes TV, radio, mainstream
newspapers and magazines, cinema and public display e.g.
billboards, posters, public transport.
ASMI and CHC are industry associations that have been delegated
with the authority to approve advertising by the Commonwealth
Department of Health and Ageing. Full information on the approval
process is provided in the following:
How long does it take to get advertising approved?
A standard timeframe of 10 working days and a maximum
of 60 days should be allowed for a response to ASMI advertising
applications. The legislation does, however, allow up
to 60 days for applications to be considered for approval and
applicants should factor this into their plans.
Is there a fast-track for ASMI advertising approval
Yes, if you are requesting approval of a minor change or
revision to an existing approval, your application may be
fast-tracked. To qualify for fast-tracking, you must state in your
application the original ASMI approval number that the revision is
Approval is not required for:
- medical device advertisements.
- medicine advertising that is in "below-the-line" media
(i.e. not specified media).
- advertising that is directed to healthcare professionals; note
that pharmacy assistants are not defined as healthcare
professionals and so are considered consumers.
ASMI advertising services can best be reached via ASMIadvertising@asmi.com.au or ph: 02 9955
Click here for information on
ASMI training on the Therapeutic Goods Advertising code.