Advertising of Therapeutic Goods in Australia
A comprehensive system of controls operates federally across
Australia to regulate the advertising of therapeutic goods. This
system comprises three integrated levels of regulation - government
regulation, co-regulation and self regulation. These complex
controls are in place because therapeutic goods are not ordinary
items of commerce and it is particularly important that any
marketing of them is socially responsible, encourages only
appropriate use of products and does not mislead or deceive.
The key components of the advertising controls are:
- advertising codes
- advertising approval requirements
- complaint mechanisms
- self-monitoring activities
Therapeutic goods include medical devices and all medicines, be
they over-the-counter medicines or complementary medicines. Only
medicines that are unscheduled, schedule 2, or schedule 3 and in
Appendix H of the Poisons Standard, may be advertised to consumers.
It is illegal to refer to prescription products/substances in
advertisements for therapeutic goods directed to consumers.